Digital marketing for general contractors and remodelers, built to win more projects
Digital marketing for general contractors and remodelers is won on two fronts: proving your work is worth the price, and staying in front of a homeowner through a decision that can take months. A new kitchen or an addition is a big, considered purchase — buyers line up several bids and pick the firm that looks most credible and follows up best. AdSolve builds the systems that win those projects: a portfolio-forward website that earns trust at a glance, lead capture that catches every estimate request and nurtures it through the long close, and local SEO with a dialed-in Google presence that put you in front of homeowners searching for a remodeler nearby. It's fixed-scope and launched in days, built for a working contractor rather than an enterprise marketing department.
The challenge
The online challenges general contractors and remodelers face
- An estimate request lands through your site while you're on a job site with no signal — and by the time you see it that evening, the homeowner has already booked a walkthrough with the contractor who replied that morning.
- A homeowner comparing bids finds a bigger design-build firm with a polished site and pages of projects, and next to it a thin online presence makes the safe-looking choice an easy one — and it isn't you.
- A remodel is a months-long decision, and without a system to keep following up, warm leads you spent a whole site visit on quietly drift to a competitor or stall out entirely.
- Your best proof (the finished kitchens, the before-and-afters, the happy-client reviews) is scattered across your phone and a few old Facebook posts instead of working for you where buyers actually compare.
How we help
How AdSolve helps general contractors and remodelers win more work
A portfolio-forward website that wins the bid
A homeowner about to spend tens of thousands on a remodel wants to see what they're buying. Website design for local businesses builds a fast, mobile-first site that puts your project galleries, before-and-afters, reviews, and a clear quote request front and center — launched in days, built so you look like the established, lower-risk choice next to the bigger firm instead of the gamble.
Catch every estimate request and nurture the long close
Remodeling leads are too valuable to lose to a slow reply or a forgotten follow-up. Lead capture automation for local businesses answers every form and missed call in seconds, then keeps gently following up over the weeks a big decision takes — so the warm lead from last month's site visit is still yours when they're finally ready to sign, instead of drifting to whoever stayed in touch.
Get found when homeowners search for a remodeler nearby
Renovation projects start with a local search — 'kitchen remodel in your town,' 'home addition contractor near me.' Local SEO for small businesses gets you ranking for the service-and-town terms that bring real project inquiries, so you're on the first page for the work you want instead of losing those searches to national directories and bigger firms.
Win the local 3-pack and the reviews that prove you
For renovation searches, Google shows a local Map pack first, and homeowners judge it on photos and reviews. A complete, verified Google Business Profile setup service gets you into those top three with the right categories, service area, a gallery of finished projects, and a steady stream of reviews — so your best proof is doing its job right where buyers compare contractors.
Why AdSolve
Why general contractors and remodelers choose AdSolve
Most contractor marketing comes as an open-ended retainer, a pile of jargon, and a year-long contract you can't easily get out of. AdSolve does the opposite: fixed-scope packages with the deliverables and the price set before you start, launched in days rather than months, and systems that run in the background while you're on a job site. It's built for a contractor who wants more booked projects and fewer estimate requests slipping through the cracks, not another monthly bill to manage.
FAQ
Common questions from general contractors and remodelers
How do general contractors and remodelers get more leads online?
The reliable path is local and proof-driven: rank for the renovation searches in your towns, claim and optimize your Google Business Profile so you show in the Map pack, put your finished projects and reviews where buyers can see them, and answer every estimate request the moment it comes in. Because a remodel is a long, considered purchase, follow-up matters as much as getting found — the firm that stays in touch through the decision usually wins it. Paid ads can add volume on top, but for most contractors the bigger gains come from showcasing the work and never letting a warm lead go quiet. To stay top of mind with past clients and the realtors who send remodels your way, automated outreach keeps you in front of them without manual follow-up.
What is the 70/20/10 rule in marketing?
It's a budgeting guideline: put about 70% of your effort and money into the channels you already know work, 20% into promising newer tactics, and 10% into experiments. For a general contractor that usually means roughly 70% on the local foundation (your website, local SEO, Google Business Profile, and fast follow-up), 20% on things like paid local ads or content, and 10% on whatever you want to test. AdSolve builds out that proven 70% first, because for most contractors the foundation is still the highest-return place to spend before chasing anything fancier.
What is the 3-3-3 rule for marketing?
The 3-3-3 rule isn't a formal law — marketers use it a few different ways, most often as a content-balance or consistency reminder (for example, mixing roughly equal parts project showcases, helpful homeowner tips, and behind-the-scenes posts, posted on a steady cadence). The useful takeaway for a contractor is consistency: a profile and site that keep showing fresh finished work build far more trust than a burst of posts that then goes quiet for months. That steady drumbeat of proof is exactly the kind of thing we set up to run on its own.
What are the 5 C's of digital marketing?
The 5 C's are a planning checklist; most versions cover Customer, Content, Context, Community, and Conversion (some swap in Company or Convenience). Stripped of the jargon, they just ask: who's your buyer, what proof do you show them, where and when do they see it, how do you build trust, and how do you turn interest into a booked estimate. For a remodeler that comes down to showing the right portfolio to the right local homeowner and making it easy to request a quote — which is what the website, local SEO, and lead capture we build are designed to do.
How much does a general contractor charge per hour?
Most general contractors don't bill remodels purely by the hour; they price by project or take a percentage of the total job, often somewhere around 10–20% as a management or markup fee, with hourly rates (roughly $50–$150 depending on region and scope) showing up mainly on smaller work. Whatever your model, the number that moves your bottom line most isn't the rate — it's winning enough of the right projects at a healthy margin, which comes down to a steady flow of qualified leads and a high enough close rate. That's the part the marketing handles.
How much does digital marketing for general contractors and remodelers cost?
It depends on the mix you need (a portfolio website, local SEO, a Google Business Profile, lead capture and follow-up) and how competitive your market is. AdSolve scopes it as fixed packages agreed before any work starts, so the number is set up front with no hourly billing and no surprise invoices. Remodeling has a built-in advantage here: projects are high-ticket, so a single extra job usually covers the whole setup many times over. Most contractors start with the one piece costing them the most work, often a dated site or slow follow-up, and build from there.
Turn your portfolio into booked projects
A remodel can take months to close, so the firm that shows its work and stays in touch is the one that lands it. Lay out where your estimate requests come from and which ones go quiet, and we'll build the portfolio site and follow-up that carry every lead through the long decision. It's all fixed-scope — you'll see the deliverables and the price before anything starts.